There are few secrets in marketing; and spending time researching the newest trends has proven to be a waste of time for me.
The real work of marketing comes far before social media strategies, advertising blitzes or any other marketing campaign. It comes in the development of good content (lets define content as stories, products or ideas).
Think about it for a minute. If you reach a million people with your marketing campaign, but have bad content, what do you think the result will be? What will be the perception of you or your brand? Will it be positive? Will it build trust?
I'm not sure it will.
Telemarketing and infomercials must work, or organizations wouldn't continue to invest money in those tactics. But are the results of those marketing strategy always beneficial? I know Billy Mays was quiet the personality, but did you really trust him?
In my observation and experience, the content that transcends momentary blips of time are those that add value and meet a real need. [tweet that]
This approach to marketing isn't as sexy Roger Sterling size expense accounts, or large ad buys, but it works. Time and time again, this slow climb approach to marketing your content (by merely creating good content) is proven to win.
It's why a former hotel night clerk sold a million books without a publisher.
It's why a band from Canada played Madison Square Garden, and won a Grammy without the money of a major label.
The good news is that you don't need a large marketing budget to accomplish any amount of notoriety. Those who start from obscurity and rise to the top are always those who say something valuable. Their content is good.